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Digital marketing vs. traditional marketing: what’s the difference?

Updated: Dec 18, 2022

Digital marketing vs traditional marketing: what’s the difference between the two and which one should you use? Selecting the right marketing type is an age old question on every marketer’s mind. Here’s everything you need to know.

What is digital marketing?

Put simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication. If you’re using social media you will be well versed in the adverts that pop up in your stream—that’s digital marketing.

What is traditional marketing?

Traditional marketing on the other hand involves traditional channels, like billboards and printed media. Think Don Draper in Mad Men brainstorming TV commercial ideas and copy for Coca-Cola. Up until the development of the internet in the 1990’s, traditional marketing was pretty much the only type of marketing.

Digital Marketing VS Traditional Marketing

1. Target Audience

When it comes to traditional marketing, it is easy to reach out to the local target audience. The world is your oyster when it comes to digital marketing as you can target people from all over the world. It is easier to target certain demographics, interests, and attributes with digital marketing. So in the digital marketing vs traditional marketing race, digital marketing wins the target audience medal.

2. Consumer interaction

Traditional marketing has a more personal approach since the interaction with the consumer is more direct. When it comes to digital marketing, the physical presence of the marketer is not required. The interaction is mainly online in the form of comments, replies, etc.

3. Costs

Traditional marketing is more expensive as there is printing involved, radio and television ads, etc., and is harder to scale. Digital marketing is more affordable as one can set budgets and is much easier to track results with real-time marketing results. Digital advertising is cheaper when we compare digital marketing vs traditional marketing.

4. Speed of Results

It can take weeks or months to track results when it comes to traditional marketing. With digital marketing, it is much easier to track results with real-time results with the use of reports and web analytics. There are more metrics available as well such as views, click-through rate, etc.

5. Strategy

As traditional marketing efforts do not have real-time results, it takes longer to strategics with limited data available. Strategy improvisation is much easier for digital marketing campaigns as the results are easily available.

6. Sustainability

Traditional marketing heavily depends on hard copies (magazines, newspapers, etc.) describing the product or service. Were as in digital marketing various digital platforms provide product/ service information in soft-copy format through their website, social media platforms, etc. This is accessible to the user at any point in time

7. Feedback

It is easier to track and analyze feedback to a particular campaign through digital marketing as there is an open line of communication involved. In traditional marketing, marketers are simply hoping they don’t get negative feedback. This is why time and energy are spent on focus groups and market research. It is easier to fix a glitch in digital marketing as opposed to traditional marketing.

8. Communication

Traditional marketing has a one-way communication approach. Digital marketing involves a two-way interaction between the user and marketer. Hence, communication is definitely better when it comes to digital marketing vs traditional marketing.

How to Decide Which Marketing Strategy Is Right for Your Business?

Making the decision to invest in marketing for your business is a big step, and it's important to choose the strategy that's right for you. So, how do you decide which is the right type of marketing for your business? Here are a few factors to consider:

A. Budget: Digital marketing is generally more affordable than traditional marketing, but it depends on what you're trying to achieve. If you want to reach a large audience, traditional marketing may be more expensive but more effective.

B. Audience: Digital marketing is great for reaching a wide audience, while traditional marketing is more effective at reaching a specific target market.

C. Purpose: Traditional marketing is generally used for branding and awareness, while digital marketing is more often used for sales and leads.

How Do I Decide?:

Once you've considered these factors, the best way to decide is to try out both digital and traditional marketing and see which one works better for your business. If you are worried, we the Shoshaku Services team are here to help you find the right digital marketing channels for your business.

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digital growth
digital growth

good information great


Kids Express
Kids Express

To the point short n sweet way of expressing the content


Great going n strategic contribution for financial subject matter understanding to next


nirmala rawal
nirmala rawal

Really help me to under the accounting term & its importance too,😊


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